Season 8, Episode 5: Digital Narratives: Building a Brand with Purpose in a Digital Age with Louise Troen.

"I think the most important thing is to see your life as a journey. And as a process of which the closer you can get to things that you care about, and that you love. You know, even language like purpose scares me sometimes, because it's taking us into a world of if we're not doing something that delivers that purpose, every day, we feel unfulfilled, we are not living our life to the optimal potential. And that's absolutely not true."

In this enlightening episode, we sit down with Louise Troen one of Caggie’s best friends and a remarkable Chief Marketing Officer whose unconventional career path has taken her from documentary filmmaking to communications and eventually to the forefront of brand building for some of the most groundbreaking apps in recent years, including Airbnb, Bumble, Headspace and her latest venture as the Chief Marketing Officer at Reveri, a self-hypnosis app. Louise delves into the digital era of apps and platforms, highlighting the crucial need for moderation in communication and community regulation as a means to protect and unite people. Louise also touches upon the societal pressures faced by younger generations, emphasising the significance of dropping unrealistic expectations and finding purpose in everyday life.

She reminds us that embracing our struggles can lead to newfound perspectives, and that self-compassion and self-nurturing are vital components of personal growth and fulfilment. In a world where the lines between identity, purpose, and career are often blurred, Louise Troen's wisdom shines through as a beacon of guidance and inspiration. Join us as she shares her belief that taking risks, understanding your true self, and cultivating a compassionate mindset are the keys to achieving happiness and success.

Her journey exemplifies the idea that your greatest gifts often arise from your biggest struggles, providing an opportunity to embrace fresh perspectives. So, whether you're a marketer, entrepreneur, or simply someone seeking a more fulfilling life, Louise's insights are sure to resonate, reminding us all to find purpose in the everyday and nurture our own growth in this complex digital age.